Brand Identity System
Typography scale, colour palette, spacing tokens, and editorial usage guidelines.
Brand ExperienceAman Nusa Travel2024
Indonesia's Hidden Treasures
An editorial approach to high-end curation. Discover the soul of the archipelago through the lens of Aman Nusa.
IdentityUX DesignEditorial
ClientAman Nusa Travel
ScopeBrand Identity · UX Design · Frontend Development · Sanity CMS · Editorial Typography
Timeline4 weeks
Year2024
ClientAman Nusa Travel
CategoryBrand Experience
ServiceBrand Identity, UX Design, Frontend Development, Sanity CMS, Editorial Typography
Timeline4 weeks
Year2024
01
The Brief
Aman Nusa had a decade of heritage in physical luxury travel but lacked a digital identity that matched the soul of their curation. They needed a way to convey the "unseen" stories and ancient landscapes to a global discerning audience through a lens of high-fidelity editorial design.
02
The Build
A full digital brand identity translated to the web: editorial grid layouts, curated typeface pairing, a Sanity-powered journal, and an inquiry flow that reflects the privacy and personal care of a private concierge.
03
What We Shipped
Every component we built, and the brief behind it.
Editorial Website
Lookbook-style layout with curated destination pages, a signature itinerary section, and an editorial journal.
CMS Integration
Headless Sanity CMS so the team updates journals and destination details without a developer.
Inquiry Flow
High-touch consultation booking with real-time concierge availability and personal preference modeling.
04
Impact & Results
The real-world outcomes and performance indicators.
4Weeks to launch
0%Platform commission
100%Data ownership
05
Tech Stack
Next.jsSanity CMSGSAPTailwind CSSVercel